Portuguese wine largest international market USA, Portugal is still one of the countries that exports Portuguese Wine the fastest. With over $113 million in 2022, the United States is the first non-European market.
Portuguese wine largest international market USA, Portugal is still one of the countries that exports wine at the fastest rate, placing ninth in both export value and volume. Portugal is the fifth-largest wine producer in the European Union and the eleventh-largest wine producer worldwide. After Spain, Italy, and France, the nation has the fourth-largest wine grapes area in the EU. In 2022, the total value and average price of Portuguese wine exports increased, reaching over $1 billion. With over $113 million in imports in 2022, the United States of America will continue to be the primary non-European market for Portuguese wines.
Naturally, the MADE IN PORTUGAL campaign naturally highlights the best-selected wines and brands and demonstrates why now is the time to discover unique Portuguese wines.
Wine Making Tradition
Portugal has a long history of making wine, and the high quality of its wines has earned it many awards and distinctions in international competitions.
Portugal is one of the world’s top ten wine exporters. The sector anticipates entering new markets in 2023. In 2022, the volume of Portuguese wine exports increased by 8.6% and 3.8%, respectively.
Unique wines like Madeira, Vinho Verde, and Rosé are now the gold standard for quality and sophistication around the world. They add something spectacularly novel and innovative to one of the world’s oldest industries.
Portugal continues to innovate in this industry despite the fact that it is known for producing the world’s best Rosé. IWSR Drinks Market Analysis predicts that between 2020 and 2024, it will expand by almost 70%.
Portuguese rosé is a popular choice for consumers of all ages, particularly younger ones. When compared to wine sales, millennials and Generation Zers overindex on rosé sales. During the preceding year, sales of still wine comprised the majority of rosé share, while sparkling rosé accounted for 9.3% of the overall wine category. While both categories of rosé gained market share year over year, sparkling rosé’s growth rate of 47% was particularly impressive.
Vinho Verde is the most recent cultural and generational discovery. The unique flavor and lightness of Portuguese Vinho Verde are becoming increasingly popular in the United States. White wines from the northwestern region of Portugal are now widely available. The flavor and style of the Vinho Verde are refreshingly Atlantic-influenced, and it is light and pure. The key to Vinho Verde’s improved base of quaffers and the more serious wines that showcase its stylistic diversity and thrilling quality potential is freshness and fruit quality.
Madeira Wine has a long history in the United States. The cups of those who attended America’s first celebration of independence in 1776 were filled with this sweet and fortified Portuguese wine, which was also a popular choice for many other early American celebrations: the Louisiana Purchase, the Constitution, George Washington’s first inauguration, and the Declaration of Independence were all signed.
Vineyards have been planted on the slopes of the volcanic Madeira island, which rises steeply from the sea to an elevation of up to a half mile above sea level. The complexity of Madeira wine is almost magical, and the aromas are powerful. Despite being a fortified wine like Port and Sherry, it has been made for centuries from a variety of mysterious, ancient grape varieties, each with its own distinct flavor and sweetness level. Because its palate is blessed with powerful acidity, which amplifies every flavor and dramatically frames the honeyed richness of the wine, Madeira wine tastes a little like Port or Sherry.
Organic Portuguese Wines
Organic Portuguese wines are becoming increasingly popular all over the world. In addition to their fine taste, their popularity is due to their health benefits. This means no synthetic fertilizers, pesticides, or herbicides, and an overall effort to promote a diverse plant life in the vineyard. In summary: cultivating grapes in a way that works well with the environment.
Winemakers in Portugal have adopted this strategy. Winemakers’ deep respect for their land and the pressing issue of climate change contribute to this shift. However, it is also what customers are currently looking for.
All that matters is how all Portuguese brands feel about sustainability. The entire Portuguese wine industry has made a concerted effort to move toward organic farming and biodiversity. The Portuguese winemakers have achieved a number of organic product certifications over the past few years, demonstrating a strong commitment to environmentally friendly production methods where innovation meets sustainability.
The Portuguese Trade & Investment Agency is a government agency that aims to boost Portugal’s economy by increasing exports, attracting productive investments, and internationalizing Portuguese businesses. AICEP is a “one-stop shop” agency that is ideal for people who want to invest in Portugal or make new strategic alliances to grow their business.
AICEP provides project analysis, site selection, and human resources support to international companies investing in Portugal through offices in Portugal and abroad.
AICEP oversees Portuguese companies’ internationalization and exports by connecting them with important stakeholders and providing useful information through a global network that is present in over 50 markets.
Portugal is a welcoming, multicultural, and open economy in southwestern Europe. Here, design, innovation, technology, and R&D coexist with culture and tradition at the crossroads of the European, African, and American continents. Its strategic location and status as a member state of the European Union and Eurozone make Portugal the ideal partner for your business.
Portugal is ranked third safest and seventh most politically and socially stable in top international rankings*. It is also one of the nations that spends the most on policies to combat climate change and renewable energy sources.
Visitors and businesses from all over the world flock to Portugal due to the country’s exceptional infrastructure, talent, telecommunications, and overall quality of life.
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Portuguese wine brands at portugalglobal-northamerica.com/portuguese-wine/